One of the things I'm slowly working on is building up an awareness of Sand and Blood. Since I'm a relatively unknown writer, the only way to do that is just get it out there. One of the things I did was go through and clean up my RSS/Atom feeds and hook them up to my Author Central account on Amazon and my GoodReads blog.
Over on Smashwords, I've enrolled Sand and Blood into the summer reading promotion. So, with the coupon SSW50, anyone can get the book half off.
The other thing I've recently done is a GoodReads giveaway for copies of the book. Sadly, the cover of the book doesn't seem to show up for the giveaway and I have a support request for that, but if you want a chance at a free copy, then feel free to post there.